Innovative Design Research: Shaping Brazil's Motorcycle Safety Future

With a groundbreaking patent in hand that could revolutionise motorcycle safety, Bosch recognised the importance of understanding their target market before launch. The challenge wasn't just technical innovation - it was ensuring the product would resonate with real users and their needs. Flutter Innovation Consultancy was engaged to provide crucial human-centric insights that would help position this potentially disruptive technology effectively in the market.

Using the Feel the Future methodology, the team conducted extensive user interviews and co-creation sessions to gather insights. This research led to the development of key Design Principles that emphasised creating a distinctive product identity while accommodating regional preferences. The resulting recommendations provided Bosch with a clear roadmap: create a unique, visually striking design, adapt to local market variations, and form a multidisciplinary team to balance technical requirements with market needs.

These insights positioned Bosch to develop a helmet that would stand out in the competitive motorcycle safety equipment market.

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