Shaping Flutter
A publishing space for structured thinking, interdisciplinary perspectives, and practical reflections on design, systems, AI, and transformation.
Led by the people behind Flutter’s practice, this space connects strategic thinking with implementation realities across organizations, products, and emerging technologies.
We believe meaningful innovation emerges through dialogue, shared perspectives, and long-term thinking.
Led by the people behind Flutter’s practice, this space connects strategic thinking with implementation realities across organizations, products, and emerging technologies.
We believe meaningful innovation emerges through dialogue, shared perspectives, and long-term thinking.
Dr Kleber Puchaski
Founder & CEO
PhD from the Royal College of Art and Master from Brunel University UK, former design executive at Philips, Zeiss, and the Adecco Group.
Co-founder of the global Reach Network, and professor of Generative Design & AI at University of Europe for Applied Sciences.
Co-founder of the global Reach Network, and professor of Generative Design & AI at University of Europe for Applied Sciences.
Camila Boga
Design & Insights
Master’s degrees in Branding Strategy and Design Management from Central Saint Martins and Parsons School of Design, working across research, brand, and human-centered innovation.
Expert in data analysis and mixed-methods research, Camila is also an illustrator, exploring narratives through visual practice.
Expert in data analysis and mixed-methods research, Camila is also an illustrator, exploring narratives through visual practice.
Perspectives in Design and Innovation
Articles sharing Flutter's Design Philosophy
Crafting Experience Architecture: Weaving Consistency and Flexibility into Design
